Internationally Acclaimed Keynote Speaker Presents Lecture at GUST

The A. M. Al-Refai Library at Gulf University for Science and Technology (GUST) hosted internationally acclaimed Keynote Speaker and award-winning founder and CEO of The Marketing Zen Group, Ms. Shama Kabani on Sunday, October 06, 2013, for a presentation on Social Media and its tools. Ms. Kabani conducted two presentations, one for the undergraduates and the other for MBA students; both the sessions were well-attended by students, faculty, and staff.

Speaking from a marketing perspective, Ms. Kabani defined social media and how it could be applied by individuals, organizations, academic institutions, etc. During the presentation Ms. Shama Kabani explained the various tools of social media and how they could be used to improve online presence; she further emphasized on creating a LinkedIn profile which has proven to be an invaluable tool for professional networking. Ms. Kabani spoke of her inspiring journey that led her to be the CEO of the Zen Marketing Group, which serves clients worldwide including companies in Eurpoe, Asia and Central and South America. She also shared some real life examples which enabled the students to have a better understanding of issues concerning social media and the impact it could have on them and the audience.

The attendees found the lecture to be informative as it offered a real-world outlook and was interactive too. The session was open to questions in the end, which the attendees raised and Ms. Kabani happily answered. After the session, the students were seen to be enthusiastically conversing and discussing issues with Ms. Kabani.

Ms. Shama Kabani, 27, Known as the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company, is a visionary strategist for the digital age. Ms. Kabani was on a brief visit to Kuwait for a Speakers’ sponsored program to meet with young Kuwaiti entrepreneurs; while at GUST a meeting between Ms. Shama Kabani and 5 Kuwaiti tech entrepreneurs was arranged.